Quantitative

Testing of concepts and prototypes of new products are the main directions of INSIGHT MR business.

• personal interviews with consumers (Face-to-Face)
• street interviews
• in-store interviews
• hall-tests
• in-Home-tests
• CATI
• retail audit, store-check, mystery shopping
• sensory tests
• on-line interviews
• mobile interviews

INSIGHT MR managers have unique experience of conducting
sensory research on Russian market and use different
types of data-analysis:

• Sensory descriptive analysis
• Benefit analysis
• Bi-Plot, T-Plot
• Cluster analysis
• Discriminative analysis
• CHAID-analysis
• SWOT-analysis
• Key driver analysis
• Penalty Analysis
• Graphical modeling
• TURF analysis

Main types of tests:

• blind tests
• branded tests
• monadic and sequential tests
• product tests
• complex product testing (concept, product, package)

Tests are conducted in several formats:

• in specially equipped laboratory “Sensory Solutions Centre”
• in restaurants, bars and cafes
• in internet cafes
• at home (Home Usage Tests)
• on special events (exhibition, party, etc.)