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We conduct sensory tests of any product types: goods, cosmetics, perfumery, etc.

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We propose marketing solutions in adequate timelines with appropriate budgets.

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We help our Clients to optimize their products, making them much more attractive, tasty and profitable.

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We’re not afraid of new tasks and bravely searching for new insights and ideas, opening new possibilities of marketing researches.

Qualitative

In-depth interviews:

  • standard groups
  • expert interviews
  • diads / triads

Focus groups:

  • standard and mini-groups
  • creative groups
  • pro-longed groups
  • groups with children and teenagers

We conduct focus groups and interviews:

  • in specially equipped focus rooms
  • in natural conditions:
    • at home
    • in restaurants
    • in cafes
    • in parks

On-line qualitative research:

On-line surveys in forums and blogs formats, social networks and co-creation are rapidly growing types of qualitative studies.

More qualitative methods:

  • standard home visits
  • street interviews with video recording
  • ethnographic research
  • participant / non-participant observation
  • diary method
  • observation and accompanied shopping with audio and video recording
  • social networks
  • forums and blogs
  • workshops and brainstormings
  • сo-creation
  • search and validation of insights
  • formulation of concepts

INSIGHT MR has modern office for focus groups and in-depth interviews:

  • two hidden digital cameras let collect and analyze information in the most effective way
  • focus room is equipped with simultaneous translation room
  • one-way mirror
  • client-room for 4-8 people
  • on-line transmission of focus-groups via Internet

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